This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.
Thursday, May 7, 2026
Stronger Futures Start Here as Job Opportunities Open Nationwide This Labor Day
This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.
But beyond the numbers are real stories—of courage, determination, and new beginnings.
Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA
SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA.
Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.
The Ultimate Summer Play with SM Supermalls x Tiktok Live
In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM!
Largest gathering of advocates for People on the Spectrum in Southeast Asia: SM Cares and the Autism Society Philippines (ASP) bring together 47,500 advocates nationwide for 2026 ASP Angels Walk with SM
The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.
SM Active Hub marks First Anniversary with Nationwide Day of Movement
SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day.
Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space.
Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network.
GRWM! Fashion & Lifestyle Fits to Start the Vibe Right in the Metro at SM Supermalls
Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself!
SM Supermalls Earns Top Recognition at the Asia-Pacific Stevie Awards
SM Supermalls continues to raise the bar for customer excellence after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the region’s most prestigious programs recognizing innovation in business.
Beyond the Trash: SM Coastal Cleanups and the Power of Community Care
In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls
SM City Caloocan Update: Government Service Express is Now Ready to Serve You
SM Supermalls, in partnership with the City Government of Caloocan and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026. The GSE makes essential public services more accessible, all for the local community through a convenient, people-centered hub in their most-loved SM Supermall.
Shaping Tomorrow’s Leaders: The Impact of the Bridges to Success Career Fair
More than 3,500 participants gathered at the SMX Convention Center Manila on March 21 for the Bridges to Success (BTS) Career Fair 2026. Through this joint effort by SM Offices and National University, students and graduates successfully connected with industry leaders to turn their education into immediate professional opportunities.
SM Supermalls Empower MSMEs at the 2026 DTI National Food Fair
For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey,” shared Alvin Causing of Project Beans Coffee. “From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.
The Ultimate Metro Food Crawl: Discover Award-Worthy Eats at SM Supermalls
Drum rolls, please–because your every craving just won!
The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause.
Beyond the Job Fair: How SM Supermalls is Creating New Beginnings this Labor Day
As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across almost-loved SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities.
Happy Walk 2026: SM Breaks Asia’s Record for Largest Down Syndrome Gathering
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| Participants of Happy Walk 2026 at SMX Convention Center - Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward |
Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the celebration was held simultaneously on March 29 in SMX Manila, SM City Bacolod, and SM City Cebu. This year’s Happy Walk showed that the strength of the movement is not only found in size, but in SM’s commitment to create spaces where people with Down syndrome are seen, celebrated, and encouraged to thrive.
Big change through continued, united steps
Since the very first Happy Walk in 2003, the event serves as a joyful gathering for the Down syndrome community and its supporters. This year’s program highlighted self-expression, talent, and community participation through activities such as the Happy Walk parade, stage performances, activity booths, and DS Got Talent. All milestones were designed to promote the talents and abilities of individuals with Down syndrome, foster inclusion and awareness, and provide a platform for self-expression beyond familiar stereotypes.
It also reinforced a message that remains at the heart of the advocacy: that inclusion is not a one-day effort, but a continuing commitment to creating environments where every individual is embraced, empowered, and supported.
Through SM Cares, SM Supermalls remains committed to opening spaces for this advocacy year after year—helping build communities where dignity, opportunity, and belonging are not the exception, but the norm. SM’s deeper drive for inclusivity stems from its pursuit of becoming a true Mall for All—standing as the most-loved mall for its customers no matter what their needs may be.
Exceeding expectations
This year’s theme, “321 & Beyond – Raising Aspirations, Inclusion, Support & Empowerment for People with Down Syndrome,” centered on advancing opportunities as well as recognizing the potential and abilities of the Down Syndrome community.
The celebration focused on four action-points: raising aspirations, inclusion, support, and empowerment. The importance of helping individuals with Down syndrome dream bigger, participate more fully in schools, workplaces, and communities, access the support they need, and find platforms where their voices and talents can be recognized.
POV: You Found the Ultimate Plot Twist at SM Supermalls Visayas
Honestly, the plot twists are where the magic is. You start with a simple plan, stumble upon something completely unexpected, and suddenly, your day is transformed. It’s those spontaneous, "oh-so-worth-it" moments that make the best stories.
Protecting Every Community: SM’s Nationwide Fire Prevention Month Initiative
In a strong push for public safety, SM Supermalls partnered with the Bureau of Fire Protection (BFP) to lead a nationwide Fire Prevention Month campaign. Through interactive initiatives across its malls, SM empowered Filipinos with essential life-saving skills and a renewed sense of shared responsibility for fire preparedness.
Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls, which was a 30% increase in participants versus the previous year. With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members.
A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.
The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP, and DILG, headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.
About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.
About SM Cares
As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.
Women on Fire: Women firefighters take part in the 5th SM & BFP Nationwide Simultaneous Fire Drill on March 3 at SM Mall of Asia, showcasing courage, skill, and leadership while advancing the role of women in safety, service, and community protection.
A woman BFP firefighter teaches Hands-Only CPR to young students during the Fire Square Road Show at SM Mall of Asia Music Hall on March 3, underscoring the importance of education and community awareness in building a safer, more prepared future.
The official launch of the TOFF 2026 on March 3 at SM Mall of Asia Music Hall with DILG Usec. Rolando C. Puno as GOHAS together with SM officers, TOFF 2025 judges and BFP Officer-in-Charge Fire Chief Superintendent Wilberto Rico Neil Ang Kwan Tiu
POV: Exploring Every "First" at SM City Zamboanga
Between the hustle of our careers and the pull of our social lives, it’s easy to forget the simplest truth: the real magic lies in slowing down and embracing the beauty of the everyday.
Earth Hour 2026: SM Supermalls Unites the Nation with a Powerful Lights-Off Milestone
Through a symbolic lights-off ceremony across all its locations, SM Supermalls showcased its ongoing commitment to our planet for Earth Hour. This nationwide effort highlights SM's focus on environmental awareness and its role in driving collective community action for a greener future.
The Gala Guru Blueprint: Navigating SM Supermalls
IYKYK: There is magic in the "everyday." Whether it’s a 5-second coffee shop snippet or a full-on foodie production at your latest discovery, being your own content creator is an adventure worth documenting.
Friday, April 3, 2026
Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls
Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.
MANILA, Philippines, 27th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.
SM Coastal Cleanups Go Beyond Trash, Teach Communities to Care
In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.
SM Introduces Sparklo Reverse Vending Machines to the Philippines for the First Time Ever
SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide.
A Feast of Flavors Awaits at SM City Zamboanga
Zamboanga, la mesa ya listo!
The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.
Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards
When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.
The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.
TRABAHO O NEGOSYO LAUNCHES at SM MOA
What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.
Best New Finds in Metro Manila with SM Supermalls
In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.
Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs
To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.
Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls
We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!
SM Supermalls Delivers a Maxed Out Race Weekend with 32,000 Runners
Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs
SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu
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