Hotel Sogo embraces the new normal with innovations that lasts

Despite the efforts taken to move the economy ahead, the impact of Covid-19 has struck enterprises and diverse industries in a short amount of time, and there are still businesses and establishments that are feeling its long-term consequences, such as in the hotel industry.

Affected businesses doubled their efforts to adapt to the new normal by following heightened safety measures and investing in technological advancements for the protection of their guests and employees--just like how the largest and fastest-growing Filipino-owned hotel chain in the country did across all of its branches.

“Here at Hotel Sogo, we are trying on things to improve the situation in our hotels as early as March 2020. We continue to research, invest, and develop innovative ways to upgrade our safety protocols especially in cleanliness and sanitation,” says Ms. Sue Geminiano, Hotel Sogo Corporate Marketing Manager.

Aside from the enhanced new normal protocols such as no contact fixtures and thermal scans, the remarkable changes and innovations that Hotel Sogo applied across its branches are: UVC disinfection in rooms, lobbies, and air-conditioning units, increased ventilation, microbial testing, Covid sniffer dogs, reduced touchpoints, and application of anti-microbial coatings on frequently touched surfaces.

Through Hotel Sogo’s 11 So Safe Innovations, the safety and wellness of guests, as well as its employees, are prioritized. “This ongoing pandemic helped us to take further steps in giving importance to safety. The innovations that I speak of are the development and improvement of amenities that revolve around the four major ways to prevent the spread of the virus and protect our guests like reduction of touchpoints, improve air quality, disinfection and testing. It is important to test all these protocols to make sure that all these innovations are really effective to keep our guests safe. We want our guests to feel safe and secure whenever they stay at Hotel Sogo. We will continue to protect our guests and develop more upgraded protocols even after the pandemic,” Ms. Geminiano added. 

More than just a hotel

Hotel Sogo is also ramping up its efforts in helping Filipinos through its Corporate Social Responsibility program, Sogo Cares. Hotel Sogo is helping indigent communities who are in need of basic necessities, such as food, medicines, and water.

“Recently, we donated food packs with linens and towels to the fire victims at Manila. We also donated essential needs such as bottled water, linens, pillows, surgical masks, pillowcases, and mattresses to the Philippine General Hospital with the help of AFP. We also gave assistance in different community pantries in Bulacan and Quezon City. We will definitely help those who are in need in these trying times. Even in GCQ, Hotel Sogo is still accepting front liners, essential workers, repatriated OFWs, seafarers, and economic workers across all Hotel Sogo branches. We are also accommodating those who prefer long-term stay for their work purposes,” states Ms. Geminiano.

Since 2015, Hotel Sogo, through its Corporate Social Responsibility program Sogo Cares, has conducted over 400 medical missions with 100,000 plus beneficiaries, led over 600 donations with more than 170,000 beneficiaries.

For more details, visit www.hotelsogo.com or like and follow Hotel Sogo on Facebook (facebook.com/hotelsogo), Twitter (@hotelsogo), and Instagram (@hotelsogo).