Due to a certain increase in consumer spending, the Christmas season is always a chance for many retailers to grow their businesses. In fact, it was shown that Filipinos spent 331% of their monthly salary on holidays in 2021. However, the ongoing effects of COVID-19 on the supply chain, in addition to the current economic difficulties like skyrocketing inflation, rising petroleum product prices, and waning customer confidence, jeopardize the success of this year's holiday season for many merchants.
