Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.
MANILA, Philippines, 27th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.
In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.
SM Supermalls is strengthening its commitment to environmental sustainability through a new partnership with global cleantech company Sparklo. Expanding the reach of the SM Green Movement and the SM Green Recycling Machine (GRM) program, the partnership aims to make recycling more accessible, convenient, and rewarding for participating customers through SM malls nationwide.
Zamboanga, la mesa ya listo!
The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.
When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.
The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.
What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.
In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.
To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.
We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!
Major race events at SM malls in Cebu and SM Mall of Asia bring runners together through SM Active Hub lifestyle and sports programs
SM2SM run now on its 14th year where runners race from SM Seaside and SM City Cebu
“Apatnapu’t dalawa kaming kababaihan sa aming barangay na dati ay walang hanapbuhay. Sa tulong ng aming kooperatiba at ng DTI, nagkaroon kami ng pagkakataong kumita. Lalo na kapag nandito kami sa SM Supermalls—mas dumadami ang aming bulk orders.”
— Elsie Balidiong, Salngan Livelihood Multi-Purpose Cooperative, Oton, Iloilo
When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro.
MANILA, Philippines - Becoming part of the solution toward better waste management practices has been made easier by SM Prime Holdings Inc. (SM Prime) with The SM Waste-Free Future (WFF) Manual.
Launched at SM’s first Sustainability Expo, the 17-page visual guide offers a simple and easy-to-follow resource on how everyone can engage with waste management touchpoints available in their most-loved SM Supermalls.
"The easiest way to adopt sustainable practices is a two-pronged approach," said SM Supermalls Vice President for Corporate Compliance and Sustainability, Liza Silerio. "The first is building the avenues that make waste management accessible and easy to do. The second is ensuring that these are easy habits to build and practice in our daily lives.”
The manual combines text and visuals to enhance the "Learn - Practice - Champion" workflow, a three-step approach to make these practices easy to adapt and eventually pass on, with additional green tips and trivia. Understanding how even small, thoughtful steps can make a huge difference is key to helping reduce waste sent to landfills.
Back to Basics
To further understand the composition of our waste, SM Prime led a Waste Analysis Characterization Study (WACS) in its largest development–the SM Mall of Asia Complex. The top 10 most common waste items were identified:
PET Bottles
Plastic Cutlery
Single-use plastic
Plastic cups from coffee or milk tea
Soiled coffee paper cups
Soiled food containers
Food packaging and sachets
Soiled tissue or napkins
Soiled diapers/ sanitary products
Food waste
The SM Waste Free Future manual encourages everyone to properly dispose of waste by using designated Recyclable-Disposable-Compostable (RDC) bins made accessible in all SM Malls.
PET Bottles are categorized for the Blue "Recyclable" Bins to help return these to factories for recycling.
Disposable items and containers such as plastic cutlery, single-use plastic, plastic cups from coffee or milk tea, soiled coffee paper cups and food containers, food packaging and sachets, and soiled tissue or napkins, diapers, and sanitary products are for tossing into the gray "Disposable" Bins.
Finally, all food waste with no packaging and cutlery are guided to the green "Compostable" Bins.
As one of the fastest-growing solid waste streams in the world, Electronic Waste (E-Waste), ranging from batteries to broken gadgets and technological accessories, gets special mention. SM Supermalls promotes proper disposal of e-waste through special bins in SM Cyberzone areas as easy drop-off points for recycling or processing before disposal of small, used, and defective electronic devices.
Take-action, join the movement
Every first Friday and Saturday of the month from 10:00am to 2:00pm, mallgoers can bring their trash and convert it to cash. Trash-to-Cash encourages household segregation by bringing clean and dry recyclables in designated Trash-to-Cash areas in exchange for economic incentives. The program promotes sustainable systems and the advancement of the circular economy.
To further divert plastics from the environment, SM implements its Plastic Waste Collection program across all of its properties. Since its integration in 2019, 70,000 kilograms of clean, empty, and dry consumer plastics have been collected.
Through SM Cares, SM Prime’s corporate social responsibility arm, regular coastal cleanups are organized for communities to mitigate the problem of marine pollution by removing waste before it spreads further in the seas. Last year, volunteers were able to divert 200,000 kilograms of marine litter from the ocean through three major coastal cleanups organized nationwide on top of weekly cleanups done by SM Estates.
Another Coastal Cleanup drive has been scheduled this year on March 22 across SM La Union, SM City Urdaneta Central, SM City Tanza, SM City J Mall, SM City Daet, and SM City Consolacion for World Water Day.
"Communicating waste management practices clearly and easily helps our stakeholders support our vision for a Waste Free Future. When we all come together and choose to help save our planet, even the smallest actions toward the right direction yield great results," said Silerio.
Successful Women Strong Network event launched at SM Lanang showcasing women-led MSMEs. L-R: Irene Boey Lin Fong,
Chairperson of AWEN Singapore, Toukta Chounramany, Focal Point of AWEN Laos, Rhoda Caliwaran, Chairperson of
WomenBizPH, Maika Nurhayati, Focal Point of AWEN Indonesia, Baby Montemayor, Trustee of Women Biz PH Davao, Mylene
Abiva, Trustee of WomenBizPH, Mr. Lin Fong and Russel Aldaba, SAVP for Marketing in Mindanao of SM Supermalls.
Women-led businesses took center stage as the
WomenBizPH Trade Fair successfully opened at SM Lanang
Premier from March 12–14, celebrating the creativity,
resilience, and growing impact of Filipina micro, small, and
medium enterprises (MSMEs). Organized by WomenBizPH
in partnership with SM Supermalls, the three-day trade
fair brought together inspiring women entrepreneurs
showcasing a vibrant mix of proudly local products—from
artisanal pastries and handcrafted accessories to healthy
snacks, woven apparel, delicacies, and wellness products.
More than just a marketplace, the event highlighted
the powerful stories behind the brands, demonstrating
how women entrepreneurs continue to transform
passion into purpose and innovation into livelihood
opportunities.
Women entrepreneurs take center stage at the WomenBizPH Trade
Fair at SM Lanang Premier, where women-led MSMEs proudly
showcased local products in celebration of Women’s Month.
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Filipina entrepreneurs proudly present their brands at the WomenBizPH Trade Fair, highlighting the creativity, resilience, and
innovation of women-led MSMEs.
From handcrafted fashion pieces to
artisanal food products, women-led
MSMEs showcased a diverse array of
Filipino creations at the
WomenBizPH Trade Fair.
Sustainable fashion takes the spotlight as women-led brands present handcrafted apparel that celebrates Filipino
craftsmanship and modern design.
Inspiring Stories Behind Women-Led MSMEs
Behind every product on display is a powerful story of
determination, innovation, and purpose. Across the
country, women entrepreneurs continue to transform
challenges into opportunities, building businesses that
uplift communities and preserve Filipino craftsmanship.
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Empowering Artisans Through Creativity
Sustainable and timeless—these two words define the aesthetic
of Sassy’s Creation Enterprise, a brand where traditional
Philippine craftsmanship meets modern innovation. By blending
heritage weaving techniques with contemporary design, Sassy’s
Creation produces ethically curated fashion staples designed for
EveryBODY, using upcycled fabrics and locally sourced weaves
that reflect both sustainability and style.
Behind every Sassy piece are the
skilled hands of women artisans,
including home-based mothers and
women from the Bureau of Jail
Management and Penology (BJMP)
in Antipolo, Rizal, who carefully craft
each item with dedication and pride.
Through these collaborations, the
brand provides meaningful livelihood
opportunities while celebrating Filipino craftsmanship.
For the founder of Sassy’s Creation, entrepreneurship is not only about
building a brand—it is also about uplifting communities. “Our goal is not only to create meaningful
products but also to support local artisans and weaving communities across the country,” she shared.
By working closely with weaving communities and showcasing their handcrafted pieces through trade
fairs and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino crafts while
bringing them into today’s lifestyle and fashion landscape. Discover their products on Instagram:
@sassyscreationph
Carrying Forward a Legacy
For Cynthia M. Eusebio, owner of
Magpoc’s Pastry Products
Manufacturing in Bataan,
entrepreneurship is deeply rooted in
family heritage.
“Magpoc’s isn’t just a label—it’s a
legacy of providing for our community.
I stepped into this role to honor the
women who came before me while
evolving the brand for the next
generation,” she shared.
Now a third-generation leader of the brand, Eusebio continues to innovate by expanding Magpoc’s reach
through digital platforms and new product offerings while preserving the traditional recipes that built
the business. Discover their products on Facebook: MagpocsAraroCookies
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From Survival to Strength
For Cebu-based entrepreneur Cuevas Planas, founder of Kirby’s Chicharon,
her business journey represents resilience and the courage to start over.
“I started small, making chicharon and quietly selling
to stores and offices. That small income became my
hope and my courage—it helped me rebuild my life
and prove that even from nothing, you can rise
again,” she shared.
Through perseverance and faith, Planas built her
brand from humble beginnings, eventually gaining
the confidence to showcase her products in larger
markets and trade fairs. Discover their products on
Facebook: kirbyschicharonph
Turning Passion into Healthy Innovation
Meanwhile, Flaviano’s Health Food Products, based in Laguna,
was born from a shared passion for creating innovative food
products.
“Every challenge teaches us something. Even during difficult
times like the pandemic, we continued innovating and moving
forward—because every step we take brings us closer to
success,” the entrepreneur shared.
Today, the brand continues to develop healthier food options while exploring new opportunities to reach
more customers through platforms like SM Supermalls. Discover their products on Facebook:
FlavianosFood
SM Supermalls: A Launchpad for Future Filipino Brands
Through initiatives like the WomenBizPH Trade Fairs, SM Supermalls continues to serve as a
marketplace where MSMEs can grow, gain visibility, and reach new markets.
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@smsupermalls
“At SM Supermalls, we see MSMEs not just as exhibitors but as future brands in the making. By providing
accessible platforms where entrepreneurs can showcase their products and connect with customers, we
help nurture the next generation of Filipino brands,” said Joaquin San Agustin, Executive Vice President
for Marketing at SM Supermalls.
For many entrepreneurs, showcasing their products in SM malls represents a major milestone—opening
doors to new opportunities, partnerships, and customers.
This commitment reflects SM Supermalls’ long-standing advocacy of supporting MSMEs as drivers of
inclusive economic growth and community development.
Celebrating Women Entrepreneurs
This Women’s Month, SM Supermalls invites shoppers to discover the inspiring women behind these
brands and support their journeys toward growth and success.
Because when women entrepreneurs rise, they do more than grow businesses—they uplift families,
empower communities, and inspire the next generation of leaders.
Let’s be honest, Mindanao–we’ve never been background characters. There’s a certain confidence in the way we move. We’re sharp, bold, and sure of what we want. We don’t need to be loud to show who’s the leading character.
Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”
We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard.
Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention.
All For Our Foodie Stans
Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!
Pho Hoa
A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.
Frankie’s New York Buffalo Wings
For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.
Manam
And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!
All For Our Lifestyle & Fashion Stans
If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.
Aquaflask Designs
If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.
Sunnies Studios
Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.
The Loop
All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.
Decathlon
For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.
All For Our Wellness Stans
Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!
Iremia Headspa
If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.
Anytime Fitness
For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to.
ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
